Armchair General was created to satisfy the needs of a new generation of "thought leaders". Public interest in war and military history is at an all-time high. In a recent study, more than one in five Americans identified themselves as either military history "buffs" or as "very interested" in military history.* These enthusiasts are educated, affluent, and interested in the world around them. The distinctive editorial approach allows readers to experience history as if they were really there. It puts them "in command" and tests their strategic skills.
* Source: Omnibus Opinion Research Corporation, July 2003.

Armchair General is published 6 times per year with a circulation of 27,000. The Post Exchange section offers a range of ad size options from one-twenty-fourth to one-third page ads. Run-of-book direct response advertising options range from one-half to one page.

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